Have you ever asked yourself, “Why are my Facebook ads not delivering? Why aren’t they getting impressions?”
After months of strategizing, late-night copywriting, and hard work; your campaign is finally ready to go. You’ve got your target audience, you’ve checked for delivery issues, and all that’s really left is to click publish and watch the results come in.
But then something happens… or rather something doesn’t happen. Your Facebook ad hasn’t been shown to anyone.
Did you click something wrong? Is the system down? Has it even been sent out?
All of these questions burn in your mind as you furiously set out to figure what the heck is going on.
Don’t you wish you had a list of the top reasons why your Facebook ad campaign isn’t delivering and what you can do to fix it?
Here it is, just keep on reading!
If you’ve spent more than five minutes with Facebook Ads or AdEspresso, you’ve probably run into this kind of problem once or twice.
And like the many others that have come before you, and the much more that follow, the answer usually turns out to be something so frustratingly simple that you wish you had thought of it before.
To help shepherd you through the trials and tribulations of advertising on Facebook, we compiled a list of the most common reasons why your Facebook ad campaign isn’t working and what you can do to fix it.
Here’s the 2019 edition!
- Your Ads have been disapproved
- Your account spending limit has been reached
- Your image violates the 20% rule
- Your bid is too low
- Your campaign does not have enough budget
- Your optimization goal is hard to reach
- Your ads are not relevant to your audience
- Your audiences are overlapping
- Your ad is stuck in review
- Your ad is low quality
- Your ad is deemed as an issue of national importance
Facebook may be a pernicious beast, filled with unwritten rules and occasional glitches, but it’s still a creature that you can safely navigate if you have a solid understanding of the basics.
Part of that understanding involves being able to recognize the most common reasons why a campaign isn’t working and knowing exactly what to do when it happens to you.
If you’re still having trouble with your campaign and you need an extra set of eyes to give it a look, Blackbox Digital Solutions can help!
Our campaign reviews and coaching sessions can help you address the deeper issues with your ads and provide you with expert advice on how to fix it.
You may not be able to troubleshoot every single error that you encounter, but with the knowledge you’ve gained today, you will be able to save yourself from a lot of heartache and frustration.